Author Archives: Heidy Glawson

The email list is one of the best marketing inventions of all time. When you gain trust and agreement, then you can let loose your own brand of constructive relationship building and marketing. Permission-based means a legal requirement of needing permission to engage in email marketing. Relationship promotions is more of an ideal; a best-practices term implying the best way to realize profits from your email list. Even so it is not hard to see all the businesses that do not practice sound relationship building strategies. When that occurs, then the outcome is almost always a list that does not convert to offers very well. It seems a practical thing that if you are going to put forth the effort, then you should do it right so you make money. Continue reading →